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Private company IPR

Home > Business > Private company IPR
Responsibility as Public company to gain ‘Credibility from Investors’
“What do you tell?” “How do you tell it?”

Current Status
Analysis

  • Analyze big data : Company’s past PR records, current awareness in the mass media, media atmosphere and others
  • Analyze internal environment : corporate competitiveness, administration vision, recent issue, future plans, visions and others
  • Analyze external environment : industry trends, social issues, institutional and political environment, competitors and others

Develop
Strategy

  • Establish PR Objective : Increase awareness, enhance corporate value, media communication plan as a company preparing for public listing
  • Develop PR contents : discover company issue and plan/ develop marketing concept, secure marketing channel
  • Establish PR Plan and Strategy : set direction, select method, evaluate strategy (planning) and consult

PR Responsibility

  • Manage Media Network : establish and manage stock department network as a company preparing for public listing, media meeting
  • News articles
  • Media training

Review
and
Evaluate

  • Manage : Monitor and evaluate media on constant basis, analyze articles and respond to in-accurate information, crisis management PR
  • Report : periodic and regular PR activity report, Result report and develop future strategy
  • Correspondence : construct and reinforce the network with designated journalist who is covering the company, proactive communication between company and media.