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Public Company IPR

Home > Business > Public Company IPR
Responsibility as Public company to gain ‘Credibility from Investors’
“What do you tell?” “How do you tell it?”

Current Status
Analysis

  • Analyze media : Analyze media exposure frequency(quantitative), Analyze exposed contents (qualitative), media awareness survey
  • Company vision : Company’s current position in the market and competitiveness, investment value, business portfolio, and others.
  • Market situation : Market trend, political and social issues, global trend, market cycle fluctuation

Develop Strategy

  • Establish PR objective : increase awareness, maximize quantitative/qualitative media exposure, fair company evaluation
  • Develop PR contents : release news article upon major public announcement, management related news article, respond to various media outlet
  • Develop PR Strategy : develop message, select method, review and consult validity of strategy

PR
Actiivity

  • Establish media network : Establish network with securities and industries journalist, regular media meeting
  • Various contents : news release and special article, CEO interview, appearance in securities broadcasting channel
  • Others : Maximize HTS exposure, media training, arrange press conference, secure favorable media network

Review
and
Evaluation

  • Management : Monitor and analyze media periodically, respond to in-accurate information, crisis management PR
  • Report : constant and regular PR activities report service, report on the result and establish future strategy
  • Correspondence : Construct and reinforce the network with designated journalist who is covering the company, proactive communication between company and media