VISION & CI
Home > Company > VISION & CI
CI & Concept
CI is consolidated visual interpretation of Seoul IR which is core element of identity
The symbol is combination of alphabet‘I’ and ‘R’. Alphabet‘I’ is image of temple pillar for its heritage, expertise, and stability. Alphabet ‘R’ is image of sword for its progressiveness, swiftness, and defiance. The color red is our symbolic color for its passion and visionary. Our gray logo types emphasize our corporate heritage of consensus and balance.
Principal of usage
- Word Mark Dimension
- Seoul IR word mark dimension represents no intrusion under constant horizontal and vertical distance.
- This word mark is for the purpose of maintaining our corporate image and shall not be wrongfully used.
- Logo Type
- Logo type representation of our corporate name and is significantly important element of our corporate image, just as it is for our word mark.
- Consolidated image of our word mark and logo type is effective method of stabilizing Seoul IR inner and outer corporate image.
- Signature Color
- Seoul IR signature color plays important role in delivering our image in all our printed materials, promotional materials, documentation and others similar in nature and must have consistent hue, value, and chroma.